- Is everyone in my company consistently and effectively communicating our company’s unique value proposition to prospective clients and current customers?
- If we aren’t describing what we offer in the same way, how can I get everyone telling a single story?
- Are we clearly differentiating our products and services from our competitors so that potential buyers understand why they should choose us over competitors?
If you are sending multiple or different messages then you should bring everyone together and ensure the story you are sending to the market, customers and prospects is consistent and clearly conveys the advantages of working with you. If you are sending a complete and consistent message that highlights the benefits of working with your company and the value offered by your products and services compared to the competitors, then congratulate yourself! (If you would like an example of a tool you can use for this purpose, email me for a template that I used during a recent presentation to Excell at Elizabeth@accelerate-marketing.com.)