Dave Shapiro Group Leader, Seattle/Bellevue Group

Dave draws on his extensive leadership experience to mentor CEOs and business owners throughout the Puget Sound and West Coast.

He helps Excell Members gain clarity, focus and breakthrough to achieve their dreams, by increasing their awareness about what is holding their company back and what will propel it to even greater heights. Through their work together, Excell Members learn concrete steps that support achieving their goals. Some of his clients hire Dave to roll up his sleeves and work alongside them to accomplish those goals.

In addition to individual work with companies from San Francisco to Seattle, Dave is currently CEO and Group Leader for his Seattle based business, Excell Puget Sound.

Some of the companies Dave has worked with through Excell include Gene Juarez, RAFN Construction, Cascade Designs and Apple Physical Therapy and Republic Services.

Prior to Excell, Dave operated several companies and has owned, sold a software and manufacturing company including:

  • Zat, Inc., a business-to-business application software development company

  • PTS, Inc. (now Emerita) a health care products manufacturer and distributor

  • Jet Stream, Inc. a catalogue company and distributor

  • Capital Access, Inc. a boutique investment bank

In addition, David ran a program for commercializing technologies developed by University of Washington professors, leading to companies such as Sonicare.

Dave received his BA from the University of Michigan, Masters from Denver University School of Business and JD from Lewis and Clark College. He is a past board member for NCNM, a medical school, Jewish Center of Portland and a member of the allocations committee of the Jewish Federation of Portland.

His daughters live in Portland, Oregon pursuing their professional careers and make David kvell (be proud). An active swimmer and rower, Dave lives in the Seward Park / Mt. Baker area of Seattle with the love of his life, Roni, and their two furry children, a golden retriever, Kodak and King Charles Spaniel, Sylvie.

Shannon Bruce Group Leader, Kitsap Group

Shannon Bruce, CPCC, PCC is a Catalyst for Conscious Culture Change who uses her skills as a Team Coach, Facilitator and Trainer to save companies time, money and pain caused by unresolved conflicts and team dynamics that hinder results. As the Owner and CEO of StoryBridge™, she helps companies rewrite the story of ineffective communication and silos among teams to create an inspired story of team collaboration and peak performance.

Shannon’s greatest strength is her ability to create a safe environment for individuals and teams to address “what’s not being said”. With a unique blend of compassion coupled with truth telling, she brings to light the unconscious negative thought patterns that hinder relationships and performance. Through active listening and evocative questions, Shannon reveals the unhealthy engagement styles to redesign new ways of interacting in an energized and positive manner. The end result is highly engaged employees and teams that know how-to effectively communication and handle conflict in a healthy way for an improvement in both top-line and bottom-line performance.

Shannon utilizes tools that produce transformational and sustainable results for her clients. Using the Get Clarity™ “Shift to Above-the-Line Culture” training, Shannon is improving performance and the quality of leadership and team dynamics as a result of changing negative thought patterns that drain vital energy. With the Team Diagnostic Assessment™ she is able to cut to the heart of the matter as the team identifies the dynamics of the team which accelerates results and provides a strengths based approach toward crucial conversations.

One example of her proven track record with clients pertains to her work with several health care teams and a Call Center Department in the Pacific Northwest which resulted in customer service level increases of 26%, reduced absenteeism that translated into a decrease of call wait times of 39 seconds and overall team improvements of 35% for positivity and 36% for productivity.

Shannon has 24+ years of experience as a CPA, Auditor, regional and corporate Operations Manager and Entrepreneur. She holds a B.A. in Business from Washington State University and received her coach training from the world renowned Coaches Training Institute. She is credentialed through the International Coach Federation as a Professional Certified Coach (PCC) and has over 2,500 hours of working with Executives and Teams. She also works as a mentor/supervisor for coaches going through the credentialing process as a result of her passion for coaching. She is an authorized and licensed facilitator of The Get Clarity™ Shift to Above-the-Line Culture training and of Team Coaching International using the Team Diagnostic Assessment™ to accelerate the high performance of leaders, teams and organizations.

Living in Bremerton, WA with her teen-aged daughter, Shannon enjoys reading, hiking, and spending quality time with others building relationships and community.

Cosette Gibson-Pfaff Group Leader, SouthSound Group

Cosette Gibson-Pfaff is President and Founder of Fast Forward Your Success, a business consulting and coaching firm, where she provides clients with custom sales performance systems, trainings, and sales process interventions that catapult their results to new heights. As the Business Incubator Director, and a Performance-Driven Leader and Guide, Cosette was named by the SBA as Washington’s 2010 Home-Based Business Champion of the Year, for her work with home-based and start-up businesses.

She is also Adjunct Professor at Pacific Lutheran University teaching Sales and Sales Management, Customer Service and Business Writing; Adjunct Professor at Highline Community College teaching Professional Selling, Microeconomics and Macroeconomics; Adjunct Professor at Tacoma Community College teaching Corporate and Continuing Education.

Cosette has worked on both the revenue generating and operational side of the business during most of her 25+ years and has a passion for growing healthy companies. Her diverse background includes executive management in engineering, manufacturing, telecom, HVAC and running a business incubator; company composition ranged from Fortune 500 to national, multi-site and multi-division, to small, single entity start-ups.

Professionals and companies serious about improving sales growth, customer retention, communication, interpersonal and leadership skills come to Cosette to welcome decisive and sustainable results, not the motivational “quick fixes” typical of seminar based trainings. Cosette’s mission is clear, powerful, and focused squarely on escalating knowledge, productivity and performance. Described by others as “the energizer bunny on steroids” and “twin turbo engines on her feet,” Cosette’s ultimate objective is to help people reach new heights, achieve lofty goals, be all they can be and have lots of FUN while accomplishing those things.

Cosette has authored a number of publications, including:

Gibson, Cosette, 1984. Economic Diversification And Its Effect On County Economic Instability In Idaho, University of Idaho Agricultural Economics Department.

Smith, Stephen and Cosette Gibson, 1985. The Employment Structure of Idaho’s Counties: 1980, Western Rural Development Center.

Smith, Stephen and Cosette Gibson, 1987. Economic Diversification and Employment Stability in Nonmetropolitan Counties, Pennsylvania State University, Agricultural Economics and Rural Sociology Department.

Smith, Stephen and Cosette Gibson, 1988. Industrial Diversification in Nonmetropolitan Counties and Its Effect on Economic Stability, Western Journal of Agricultural Economics.

Cosette holds a Master of Science in Economics and a Bachelor of Science in Economics, both from the University of Idaho.

In her leisure time, Cosette loves hiking, snowshoeing, kayaking, running, climbing, fishing, golf, wine tasting, art collecting, gardening and cooking. She and her husband, John have three children and two grandchildren, who often come on the outdoor adventures with them. The children that currently live at home with them are their three yellow labs who live for treats, fetching the ball and running with Cosette. Cosette believes in community involvement and currently sits on three boards; Saint Francis House Clothing Bank, KIROS and Women’s Resources and is team leader of Alive Nine to Five and mentors students at Seattle University’s Albers School of Business. Past board involvement includes Seattle Executive Association, Referrals Unlimited, and Center Stage Theater.

Learn more and Explore Membership

JOIN EXCELL