Today we have a guest blog from: Elizabeth Andreini
When talking to CEOs I often find that there is confusion about marketing, which is often not the CEO’s core area of expertise. Sometimes I hear statements that are misconceptions about marketing,
Today we have a guest blog from Andrew Ballard:
Don’t allow a failing campaign strategy to play out. It comes down to having real-time data to drive informed and timely decisions. Sometimes that means pulling the plug or making adjustment before your promotions budget is history.