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“The Times They Are A Changin’…”

Posted on December 15th, 2014 by Excell Staff

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Today we have a guest blog from Elizabeth Andreini:

With apologies to Bob Dylan, the title of his song and album often comes to mind as I watch today’s dynamically shifting business landscape. You probably feel it too.

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Tags: Customer Service Go-to-Market Strategy Marketing New products Product Management

The easiest companies you’ll ever market (& sell) to are…

Posted on May 28th, 2013 by Excell Staff

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Today we have a guest blog from Elizabeth Andreini:

The easiest companies you’ll ever market (& sell) to are…your customersof course! But yet that seems to always be the group that gets the least attention by marketing (and sales).

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Tags: Customer base Marketing New products Revenue growth Sales

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