Today we have a guest blog from Elizabeth Andreini:
Have you ever heard the Indian fable of the six blind men and the elephant? Each man felt a different part of the elephant and described the elephant based on what they felt.
Read moreToday we have a guest blog from Elizabeth Andreini:
With apologies to Bob Dylan, the title of his song and album often comes to mind as I watch today’s dynamically shifting business landscape. You probably feel it too.
Read moreToday we have a guest blog from Elizabeth Andreini:
August is generally a quiet time for business; many people’s thoughts turn to vacation and it might seem that half the people you want to contact are either getting ready to go on vacation,
Read moreToday we have a guest blog from Elizabeth Andreini:
Are you one of the many companies that have recently released new or enhanced products or services or are preparing to launch new offerings later this year? Recently, I was talking to a company getting ready to release several new products this fall using a product launch plan (their first ever!),
Read moreToday we have a guest blog from Elizabeth Andreini:
You were probably one of the millions who watched the recent Seahawks Super bowl victory and accompanying ads. What you may not have realized is that a 30-second spot at the 2014 Super bowl costs approximately $4 million,
Read moreToday we have a guest blog from: Elizabeth Andreini
When talking to CEOs I often find that there is confusion about marketing, which is often not the CEO’s core area of expertise. Sometimes I hear statements that are misconceptions about marketing,
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